When you enter the old Palácio Castilho, located
in Lisbon, in Príncipe Real, a genuine Brazil is revealed to you, one where
ancient mysteries prevail. The aroma that welcomes you takes you to old houses,
where the smell of coffee mixed with wood gives you a feeling of comfort, the
one you feel when you are at home. This is how your journey in Pau Brasil
begins, the Casa that brings you the
most authentic things the country, liberated by Dom Pedro I, has to offer. Over
about six hundred square meters you can find cosmetics, fashion, furniture,
design, art... and even real brigadeiros,
making you forget any thoughts of your diet, can be found. But despite the
great variety, one thing connects them all: everything is produced sustainably,
whisking you off to an epic and warm Brazil, where the sounds of Bossa Nova
made you want to pack your bags and head across the Atlantic. But now you don’t
Globalisation has brought us the comfort of having at hand what you would find on the other side of the world. The idea of having a Brazil in Portugal, where the blend of many peoples brought about a culture of authenticity, began when the mentor of the project, Rui Gomes Araújo, realized that the real country of Carlos Drummond de Andrade was still very unknown, as he tells us: «I felt that internationalising Brazilian brands of great quality might not be easy because preconceptions were high; Brazil just wasn’t associated with quality. So I thought it would be very important to have a space that demystified these preconceived ideas and could present this authentic and protected Brazil».
The aroma that welcomes you takes you to old houses, where the smell of coffee mixed with wood gives you a feeling of comfort.