‘Conference of the people’ is the name of the event that will splice sustainability in the fashion industry with Generation Z, starting September 06. PUMA is the organising identity, while actress and activist Cara Delevingne will be there to present the initiative in the city of London. Broadcast live around the world, the conference will be free and aimed at the younger generations, who were born between 1990 and early 2010. After all, they are the ones most affected by today’s climate policies. What can we expect from the event? A lot of information sharing and solutions to answer the greatest sustainability challenges in the fashion industry.