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Watches & Wonders 2022

Luxury watch brand IWC enters the metaverse

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Vidago Villa Adv.
PMmedia Adv Adv.
IWC Schaffhausen has launched its virtual community in the metaverse, called Diamond Hand Club. Unveiled at Watches & Wonders 2022, the initiative is one of the latest innovations from Web.3 for the luxury watch industry. At the last Geneva International Watch Fair, Swiss watchmaker IWC announced it was taking its first steps into the virtual plan. More than a project, the announcement was a way of also introducing its IWC Diamond Hand Club, a virtual community created in collaboration with architect Hani Rashid. 
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