Lancôme launches its new women's fragrance, Idôle, and the new face of the brand is the American singer and actress Zendaya Coleman, for representing the Millennials generation. The young 22 year-old star mentioned to be «thrilled with her new role. Idôle is a perfume that has meaning», adding: «I like the fact that it is fresh and light. I'm very particular when it comes to perfumes and Idôle smells absolutely delicious and I love it». The fragrance was created by Shyamala Maisondieu, Adriana Medina and Nadege Le Garlantezec, and it contains a sustainably sourced ISparta rose petal essence from Turkey, exclusively made for the Lâncome. It also features notes of bergamot, accords of pear, Indian jasmine and a new clean and glow accord. The Idôle bottle, made of slim glass, was designed by architect and industrial designer Chafik Gasmi, and is only 15 mm thick. Françoise Lehmann, Lancôme global brand President, said: «we are thrilled to be able to create a perfume for a new generation of women who question the status quo, breaking free from the tradition and re-defining the meaning of success».
