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António Rebelo de Sousa

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Alberto Felício

CEO of Alberto Felício Joalheiros

The world of jewellery has no secrets for Alberto Felício. He’s been in it for decades and anyone who has been to Quinta do Lago, in the Algarve, knows that he will be there to host you, in his iconic store, marked by a personalised choice. His clientele includes many celebrities, who usually try not to miss the events and presentations that he organises regularly. Not bad for someone who started in this area almost without wanting to, following a family tradition that he would eventually embrace and which became a passion. He likes to make a difference and leave his mark on everything he does, qualities that have taken his name abroad.
Alberto Felício
How did you enter the world of jewelery?
My interest in jewelery was very sudden and strange because, due to family situations, I hated the world of gold trading and jewelery. But suddenly, out of nowhere, I went from hate to love and today I find great pleasure in creating these small goals which have,for the most part, become great for many people.

What are the items you most love to work on?
I have a special love of rings, not that I ever overlook other articles. Basically, I am boundless in my quest for innovation and creativity, assisting the taste of my customers.
«I am boundless in my quest for innovation and creativity, assisting the taste of my customers»
Is Quinta do Lago still a special place in the country with regard to high-end goods?
Quinta do Lago, like the whole surrounding area, including Vale do Lobo and Vilamoura, has always demanded high quality and good taste. I always try to keep up with these requests and always look for the best in this area, while keeping up with the current trends.

You have worked for many years with celebrities. What are the advantages of this strategy?
This is not a strategy, I count on the support of my friends and I try to keep them close. As many of them artists, they fuel my desire to create and find the difference that characterises part of my work.

Do you have any future projects?
I intend to dedicate myself, entirely, with commitment and dedication, to this current project. Although I do embrace projects outside my area, I will never stop doing what I really like, which is to create jewelery with a unique style: mine.
T. Sérgio Gomes da Costa
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