Ready to play
serve a masterstroke to your greatest adversary? What better opportunity than
this, given that Prada has chess in its sights. The brand saw chess as the
ideal opportunity to exalt the elegance of elements other than fabric or leather.
In this case, you’d be right in thinking that stepping out of their comfort zone
proved to be a great move. Beginner’s luck or not, Prada looked deep inside
chess. It studied it and extracted from it the refinement it needed for
inspiration. The result was seen in the exaltation of the rooks and the king,
in the re-adaptation of the chessboard, ensuring the simple game of chess
became a champion of luxury.
