Beefeater Light gin wins the title of Product of
the year in Portugal, entering 2023 on a high. With a guarantee of half the
calories and half the alcohol, the gin has been gaining the confidence of
consumers with its innovative properties. When comparing to competing brands,
it registers a higher purchase intention and is also a great option for anyone
who want to start the year on a more balanced note. Inspired by the Dry January
concept, which is an initiative that challenges the consumer to spend the 31
days of January without consuming any type of alcohol, Beefeater Light comes
with the intention of providing a healthier, yet fun lifestyle. Portugal’s ‘Produto do Ano’, the only national method
of evaluating the innovation of certified products, awarded the spirit for its
quality and innovation. The prize is awarded according to a market survey of
Portuguese consumers, based on the parameters of taste and innovation. With its
4% alcohol and 57 Kcal, this gin is easily found in supermarkets and
hypermarkets at a retail price of €18.19 and seems to have captured the
attention of the Portuguese.
