The Oris brand announces the opening of its first pop-up store in Portugal. The exclusive space is located in the Rua Augusta, in Lisbon, as part of the Pimenta jewellery shop. Outside, Kermit the Frog, from Disney’s The Muppets, greets passers-by, representing the maxim followed religiously by Oris: to bring joy. Through the mechanics of the watch, the brand appeals to the emotional side with each model, with the aim of eliciting smiles. Inside, the frog is also present, merging into the Oris universe. The best-sellers are on display, accompanied by a virtual reality experience that shows the intricacies of the calibre 115 and 400.
